Design

In praise of the narrow column

Why measure, that simple, ancient typographic constraint, is still the single most important decision on a reading page.

Samuel Okafor · · 5 min read
Close-set columns of printed text on an open page.
Close-set columns of printed text on an open page. Photo by Brett Jordan on Unsplash .

A column wants to be the width of a comfortable sentence. Anything wider and the eye loses its place; anything narrower and the rhythm collapses.

The quiet shape of an idea

There is a particular kind of pleasure in returning to a piece of writing after it has had time to settle. The sentences look at you differently. Some have grown weightier. Others, weightless, ask to be removed entirely.

Most of what I write begins as a small observation — a single image, an overheard phrase, a question that refuses to leave. I keep these in a plain text file and let them sit for as long as they need.

The best ideas are patient. They do not announce themselves; they accumulate.

Working in the open

Working in public is a deliberate constraint. It changes the kinds of decisions you make and the speed at which you make them. It is not, as is sometimes claimed, simply a marketing tactic.

A shorter feedback loop

The most useful effect is the shorter loop between intention and response. A piece published this morning may be read by a hundred people before lunch, and a thoughtful reply will arrive that reshapes the next draft.

  • Write first, edit later — but never publish without editing.
  • Trust the reader’s intelligence. Cut anything that explains too much.
  • Prefer the concrete to the abstract.

A note on tools

The tools matter less than people imagine, but they matter. A good editor disappears. A bad one inserts itself between you and the thought you were chasing.

// a small helper I keep returning to
const words = (text) => text.trim().split(/\s+/).filter(Boolean).length;

Closing

If there is a single thread running through these notes, it is this: do the work, do it slowly, and let it be plain. Readers will meet you the rest of the way.

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Written by
Samuel Okafor

Software engineer with a soft spot for typography and the open web.

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